Strategic Development & Vision Planning

James Boucher is Boucher Brothers’ President and CEO. Mr. Boucher’s concentration is strategic development and vision planning. Mr. Boucher sets forth the corporate vision and mission of the organization. He forecasts and plans vision with shareholders and lays out the strategic plan, identifies emerging markets for business development. 

Brand and Client Management & Strategic Development 

Michael Boucher is Boucher Brothers’ Chief Operating Officer. Mr. Boucher focuses on brand and client management in addition to strategic development. He identifies emerging markets for business development and creates new partnerships while cultivating existing relationships. Mr. Boucher supplies tactical diplomacy in client relations and business development. Mr. Boucher develops and asecures brand management in domestic markets. 

Business Strategy & Implementation

Steven Boucher is Boucher Brothers’ Vice President. Mr. Boucher leads, coaches, develops, and retains the senior management team with an emphasis on developing capacity in strategic analysis and planning. Mr. Boucher identifies best practices and improves internal systems with an eye toward future needs and budget realities. Mr. Boucher provides analytical support for internal management reporting capabilities.

Business & Strategy Development

Perry Boucher is Boucher Brothers’ Vice President. Mr. Boucher focuses on business and strategy development. Mr. Boucher advises the president and other key members of senior management on financial planning, budgeting, cash flow, investment priorities, and policy matters. Additionally, Mr. Boucher contributes to the development of strategic goals and objectives as well as the overall management of the organization. Mr. Boucher plans, coordinates, and executes the annual budget process.

John Martin is Boucher Brothers’ President. Mr. Martin establishes our goals and strategies and presides over the entire organization. Mr. Martin graduated from Transylvania University majoring in Business, Marketing, and Hospitality Management. He started his career during the early years of Tommy Bahama. After a decade of learning the industry’s best practices, Mr. Martin launched and operated Quality Service Hospitality. 

Mr. Martin joined our senior executive team in March 2020. During this critical time, Mr. Martin assisted in preparation of reopening the beaches. Mr. Martin oversees the budget and ensures resources are properly allocated. Additionally, he ensures departments meet individual goals and is responsible for overall accountability to shareholders and the general public.

Todd Hill is Boucher Brothers’ Vice President of Strategy and Business Development. Mr. Hill pursued his Bachelor in Business Management with a concentration in Marketing at North Carolina State University. Upon graduating university, Mr. Hill applied his knowledge and became a Marketing Specialist. 

In 2009, Mr. Hill joined Boucher Brothers as Recreation Manager in Miami Beach. He implemented service oriented initiatives to enhance the guest experience, which led to his promotion of Regional Director of Operations. Mr. Hill then joined the executive team as Assistant General Manager to improve operational systems, processes, and policies in support of the organization’s mission. Today Mr. Hill leads strategic evaluation of current and new markets, positioning and proposal submission in each selected market, and development and execution of strong international and local partnerships.

Adam Cedrati is Boucher Brothers’ Chief Financial Officer. Mr. Cedrati is a native Floridian born and raised in North Miami Beach. Mr. Cedrati graduated from the University of South Florida in 1997 with a Bachelor in Accounting and received his Master’s Degree in Accounting from Florida International University. Prior to joining Boucher Brothers, Adam worked for Mallah Furman (now EisnerAmper, LLP) for 16 years.  Mr. Cedrati provided individual, partnership and corporate tax services. Mr. Cedrati specialized in servicing clients in the health care, hospitality, real estate and professional services industries.  Mr. Cedrati acted as Boucher Brothers outside Chief Financial Officer in this capacity for over 12 years.

Mr. Cedrati officially joined Boucher Brothers in 2014.  Mr. Cedrati is responsible for treasury management, financial compliance and controls, tax compliance, financial reporting and insurance matters. Mr. Cedrati also works closely with ownership on corporate priorities and growth strategies. Mr. Cedrati is actively involved in the community and has sat on several boards including Miami Beach Chamber of Commerce.

Strategic and Financial Implementation 

Edgar Hidalgo is Boucher Brothers’ Chief Operating Officer. At the young age of seventeen, the Miami Beach native started his career with Boucher Brothers. While employed with Boucher Brothers, Mr. Hidalgo pursued his studies in Hospitality and Business at Miami Dade College. For the past nineteen years, Mr. Hidalgo has contributed his knowledge and efforts to various Boucher Brothers departments. Through these roles, Mr. Hidalgo has continued to learn and grow within the hospitality industry. As the organization’s COO, Mr. Hidalgo oversees the operations for South Florida (Northern territories) as well as the West Coast of Florida. 

Mr. Hidalgo’s passion for hospitality and beach management continues to inspire new hires. Mr. Hidalgo attributes the Boucher Brothers culture, which is centered on taking pride in one’s craft and providing the ultimate guest experience, as the driving factor for building a strong operations team.

Andrea Figura is Boucher Brothers’ General Manager. Ms. Figura is involved in all areas of business with an emphasis on operations and logistics. Ms. Figura was born and raised in Serbia. Prior to coming to the United States in the Summer of 2011, Ms. Figura earned a Master in Finance and Master in Product of Lifecycle. Ms. Figura began her  career with Boucher Brothers in March of 2013 as a server. Ms. Figura was then promoted in May of 2014 to Beach and F&B Manager at the Surfcomber Hotel. In early 2015, Ms. Figura had the opportunity to open the F&B Beach Department at the Eden Roc for Boucher Brothers. Ms. Figura then went on to manage the F&B at the Fontainebleau beach for the remainder of the year.

With her vast knowledge and expertise in F&B, Ms. Figura was promoted to F&B Director in 2016. As Ms. Figura was increasingly involved with operations, she was then promoted to General Manager in November 2017. 

Javier Perez is Boucher Brothers’ Assistant General Manager. Prior to his career with Boucher Brothers, Mr. Perez concentrated on F&B while working in several South Florida restaurants. In 2007, Mr. Perez joined Boucher Brothers’ operations team and has held a multitude of positions within the organization. Mr. Perez has had the pleasure of managing properties such as the five-star luxury resort, Acqualina Resort & Spa, and iconic luxury hotel, Fontainebleau Miami Beach. 

With Mr. Perez’s experience in recreation management, he is responsible for the day to day operations for Boucher Brothers. Mr. Perez develops strategies for better workplace efficiency and goal achievement through culture development. Mr. Perez also liaises between managers, customers and employees.